January 26th, 2010
I came across an interesting case study by Get Elastic on the Official Vancouver 2010 Olympic Store. They originally had a long multi-step checkout, but created a new single-page checkout with all the options on a single page. With A/B split testing, 50% of traffic was redirected to the original checkout, while the other 50% was served the new single-page checkout. After only 300 transactions, the winner was clear and they stopped the experiment after 606 transactions.
Findings:
- Successful completion rate for the entire checkout process increased by 257.26%.
- Overall site conversion rate increased by 0.54%.
- Some unexpected improvements during this experiment, like an increase of 8.54% in the average order value!
Link to the case study: http://www.getelastic.com/single-vs-two-page-checkout
I want to emphasize that the Official Vancouver 2010 Olympic Store does not run on Magento/OneStepCheckout.
Tags: a/b test case, multi page checkout, single page checkout
Posted in Cart abondonment, Checkout abondonment, Magento checkout | 1 Comment »
January 24th, 2010
MagentoSites.net is a directory of sites that are running on the Magento ecommerce platform. From this site you can get a free link just by adding your Magento store. In order to add your site it must be built with the Magento platform.
- All Magento versions/editions are eligible
- Your store must be live and kicking so visitors can order your products
- You must enter a physical address for your stores – anonymous stores are not eligible
As incoming links is crucial for your search engines rankings, you should add your store to all directories that lets you add it for free.
Visit MagentoSites.net
Tags: directory, Magento, SEO
Posted in Magento, SEO | Comments Off
January 23rd, 2010
One Step Checkout corp. is certainly not Bill Gates. But even as a small medium-sized company in the ecommerce industry we think it makes sense to lend a hand to others in the commerce industry in the developing world. At One Step Checkout we allocate some of our proceeds to microfinance projects, in cooperation with KIVA, the world’s first peer-to-peer micro-lending website.
What is KIVA?
Kiva’s mission is to connect people, through lending, for the sake of alleviating poverty. Kiva empowers individuals to lend to an entrepreneur across the globe. By combining microfinance with the internet, Kiva is creating a global community of people connected through lending.
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November 2nd, 2009
Hello, and welcome to the blog of OneStepCheckout.com! After many months of developing our product, we are proud to officially launch it! Our product is simply:
A better Magento Checkout
We have been doing consultancy Magento work for the past two years – and has been involved in launching several dozen online stores, in addition to have started a few ourselves (both with virtual and physical products). If there is a single issue that most of our customers complain about – it is the complexity involved in the original Magento checkout process. Also, from the ecommerce sites we run ourselves, we got weekly calls from our customers that were stuck in the checkout – trying to complete the purchase. As this were causing lost sales on a daily basis, we decided to do something about it …
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Posted in Cart abondonment, Checkout abondonment, Magento checkout | 1 Comment »
