Cart abandonment averages 70% across the board According to the Baymard Institute, the global average cart abandonment rate sits at 69,2% in 2020. That means that out of the 10 shoppers who visit your online store and add an item to their carts, only 3 will end up placing an order. After all the efforts… Read more »
Tag: single page checkout
OneStepCheckout version 4.5.6 is available
OneStepCheckout version 4.5.6 is available. Here is the Change Log and where Magento merchants can access it from. Read more »
Magento’s debut in Dubai UAE, why is it worth investing in GCC?
eCommerce growth in Dubai eCommerce is expected to reach $10 billion by 2018 in the United Arab Emirates (UAE) according to Sarwant Singh, Senior partner and head of visionary innovation group at Frost& Sullivan and $20 billion in the Gulf Cooperation Council (GCC) according to AT Kearney. What’s more impressive is that the eCommerce market grew… Read more »
A/B test case study: Single Page vs. Multi-Step Checkout
I came across an interesting case study by Get Elastic on the Official Vancouver 2010 Olympic Store. They originally had a long multi-step checkout, but created a new single-page checkout with all the options on a single page. With A/B split testing, 50% of traffic was redirected to the original checkout, while the other 50%… Read more »